Hitler Reacts to Sir Alex's Retirement

On the morning of Sir Alex Ferguson's shock retirement from Manchester United, I created this video based on the well-known Downfall scene featuring not entirely accurate subtitles.
Original? No.
Amusing? Depends what you're in to.
Well timed? Absolutely.

The quick release of the video allowed the company to steal a march on competing branded content, helped by organic influence from Stephen Fry and other social media influencers. To date it has amassed nearly half a million views.