Timing, topicality and tone are key characteristics of effective social media content. Our extensive track record of planning, develop and creating successful content for social networks has resulted in branded content reaching a large audience many of whom have had little or no exposure to your brand previously. In the case of our work with Paddy Power since the introduction of their social media channels, it provided brand differentiation, communicated brand personality and played a key role in deepening customers' connection with the brand and loyalty.
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